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Plaatsingsdatum 18-12-2017 Functiecategorie Marketing
Standplaats Brussel Niveau Professional
Opleidingsniveau HBO Dienstverband Vast contract - Bepaalde tijd m...
Uren 40 Salaris Competitive
Date: Dec 1, 2017
Location: Brussels, BRU, BE
Company: DANONE

Olvarit is the leading brand in the BLX in the Weaning process. Generations grew up with the brand. This makes it a strong brand, with a broad heritage and is seen as the Expert in Weaning by new moms and dads. On one hand there is a high level of emotional connection to the category, on the other hand millennial parents have a strong drive to cook Home-Made for their baby as it gives them control to raise their baby as healthy as possible. This makes Olvarit an interesting brand to work for. Naturality, Progression and Convenience are strong drivers in the category and as market leader Olvarit has to crack the codes how to grow the category again.

As the dominant Market leader, it is necessary to initiate new formats and concepts to support the volumes of the total category and at the same time protect the market share of Olvarit against challengers in the market. Although it is an all-round marketing role the focus within this role of Brand manager is on the development of New Product Formats to ensure this. Contact and cooperation with the Global team is therefore an important part of the job, because you will have an important role in the next introduction for the Olvarit brand. The scope of the role is relatively more to the mid future.

Within the Olvarit Marketing Team the Brand Manager will also be the BE-market Business Partner. That means that you are the expert in the Belgium market, you understand what's driving volumes and market shares of your brand and the brands of your competitors. You know which tactical plans needs to be implemented to influence these figures. This will include close contact with the Belgium CCD and Sales team as well.

The combination of NPD and BE Business Partner makes the role a Marketing job with a lot of opportunities to learn and to develop yourself towards an all-round marketeer. You are part of the Foods Marketing Team BNX (5p in total).
As a Brand Manager Olvarit you have a thorough understanding of the consumer, the brand, its market and the competition. You recommend and execute a strategy and action plan to achieve the agreed objectives in terms of volumes, market share and profitability.

  • By ensuring a clear understanding of the drivers and inhibitors of the portfolio's performance
  • By identifying new opportunities to drive the portfolio through a clear understanding of the consumer, competition and trade.
  • By building existing range via maintenance and renovation of the base, refreshing; extending as appropriate with relevant new products and concepts.
  • By leading NPD projects (in co-operation with Global) to successfully launch new product formats and concepts under the Olvarit Umbrella

Needed for success
You have worked as a Brand Manager for at least 4 years, where you have worked in cross-functional teams and where you have developed your project management skills. But even more importantly, we are looking for a Brand Manager with a business mindset, who is going to help us to crack the codes and helps us to grow the category. People describe you as a person with endless drive, a winner’s mentality, who is not afraid to take decisions and is able to react to quickly changing environment. You speak fluently Dutch and it would be a plus if you are fluently in French as well.

Furthermore you have:
  • Strong analytical & presentation skills;
  • Good and effective communication (at different organization levels), good negotiation skills, leadership
  • Willingness to travel to the Zoetermeer office (1-2 days a week)

Are you interested in joining us?

Apply directly via the ''Apply'' button. Applications via mail are not taken into consideration. For more information about the position or the procedure please contact Esther van Aalst (Talent Manager) via esther.van-aalst@danone.com.
Meer informatie
Deze vacature betreft een fulltime functie.

Functiecategorie(ën) Marketing
Branch(es) Fast Moving Consumer Goods
Provincie(s) Brussels Hoofdstedelijke Gewest (BE)
Trefwoorden Vacancy, Fulltime, Brussels, Zoetermeer, Brand Manager, Marketing Manager, Project Manager


Contactpersoon Esther van Aalst
Telefoon +31 (0)6 5254 9230